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By Nishang Narayan
Published on March 28, 2024
The hospitality industry is about to get a major tech upgrade, thanks to Fourth's new AI Platform. This game-changer is designed to optimise everything from scheduling to inventory management, making it the first AI solution of its kind specifically tailored for the hospitality world.
Imagine running a restaurant or hotel where AI takes care of the nitty-gritty, letting managers and staff focus on what they do best: delivering top-notch service and creativity. That's exactly what Fourth's AI Platform promises. Built on the largest data set in the industry, it's like having a super-smart assistant that knows the hospitality business inside out.
This isn't just wishful thinking. Big names like PizzaExpress and Wagamama are already seeing the benefits, from sharper demand forecasts to smarter scheduling. It means staff are exactly where they need to be, when they need to be there, and inventory is just right – not too much, not too little.
What's really cool is the AI's ability to learn and adapt, making recommendations that managers can tweak based on their own insights. And with inventory management getting the AI treatment soon, the days of manual stock takes and guesswork orders are numbered.
Fourth isn't stopping there. They're planning even more AI-driven features for 2024, all designed to make the hospitality industry more efficient, more profitable, and more enjoyable for everyone involved.
So, what does this all mean for the future of hospitality? With Fourth's AI Platform, it looks bright, efficient, and a lot less stressful. And for those in the business, it's a chance to stay ahead of the curve in a fiercely competitive industry.
Published on April 9, 2024
Ramada by Wyndham Hotel in Ahmedabad has successfully overcome manual management challenges and significantly boosted revenue and efficiency with the implementation of STAAH's hospitality technology solutions.
The hotel, ideally located in Ahmedabad's corporate hub and frequented by both business and leisure travellers, was facing issues such as manual rate and inventory management, unintentional errors in bookings, revenue loss due to delayed rate updates, and overbookings. These challenges were resulting in high costs and suboptimal guest experiences for the Ramada by Wyndham group.
Atul Budhraja, Vice President of Ramada by Wyndham, highlighted the transformative impact of STAAH's suite of solutions on the hotel's operations. By automating manual processes and integrating advanced yield optimization features, STAAH has enabled the hotel to save several hours per week on rate and inventory management. The mobile app provided by STAAH allows for real-time management of inventory and rates, ensuring seamless operations even on the go.
STAAH's distribution suite, including Swiftbook and Max Channel Manager, has empowered the hotel to drive commission-free direct bookings through its website while effectively managing inventories across various booking channels. Additionally, tools like ReviewMinder have helped the hotel enhance its online reputation and attract more business.
The yield-optimization features offered by STAAH, driven by dynamic pricing and market insights, have revolutionised revenue management for Ramada by Wyndham. The hotel staff can now make informed decisions based on market conditions and demand, efficiently adjusting rates and maximising revenue.
Shoaib Ali, National Sales Head India at STAAH, expressed pride in the partnership with Ramada by Wyndham Ahmedabad and emphasised STAAH's commitment to overcoming manual management challenges, driving revenue growth, and enhancing guest experiences through innovative hospitality technology solutions.
The successful collaboration between Ramada by Wyndham Ahmedabad and STAAH underscores the importance of leveraging advanced technology to optimise operations, drive revenue, and deliver exceptional guest experiences in the hospitality industry.
A recent study by RightResponse AI unveils the significant impact of reviews and ratings on diners' dining decisions, with 91% of respondents acknowledging their reliance on these factors. The research underscores the importance of recent reviews, with nearly two-thirds of diners focusing on reviews less than one month old, signalling a preference for up-to-date information.
RightResponse AI, a leading provider of AI-powered review management solutions, has released a comprehensive report titled "We Digested Over 100,000 Restaurant Reviews, And This Is What We Learned." This analysis delves into customer sentiment and behaviour, leveraging advanced sentiment analysis capabilities to extract valuable insights for the restaurant industry.
Through an examination of over 257,000 phrases from restaurant reviews, RightResponse AI identified notable trends affecting the industry. Key findings include the increasing length of reviews across all star ratings and a significant rise in response rates, particularly in chain restaurants, where response rates approach 60%.
Interestingly, the research reveals a disparity in customer satisfaction between chain restaurants and single-location establishments. Despite similar star ratings, chain restaurants exhibit a lower percentage of positive mentions, highlighting potential areas for improvement in customer experience.
In parallel with this analysis, RightResponse AI conducted the 2024 Restaurant Diner Survey Insights, exploring diners' online search behaviours, review habits, and expectations regarding review responses. Notable insights from the survey include the influence of personalised and informative review responses on dining decisions, with 78% of potential patrons considering such responses influential.
George Swetlitz, co-founder of RightResponse AI, emphasises the significance of these findings in shaping restaurant success. He states, "Understanding and engaging with customer feedback in a personalised and informative manner is crucial for restaurant establishments of all sizes. RightResponse AI is committed to democratising access to advanced AI tools that enable businesses to enhance customer satisfaction, improve Google Map rankings, and attract new customers."
In addition to its research efforts, RightResponse AI has introduced a Free AI Review Response Generator, empowering users to add informative content to AI-generated review responses. This innovative tool, coupled with the option to upgrade to RightResponse AI's Intelligent Review Responder, provides businesses with scalable solutions to manage and respond to reviews effectively.
By Nithyakala Neelakandan
Published on April 7, 2024
In today's fast-paced world, your favorite fast-food chains are embracing the power of artificial intelligence (AI) to enhance operations and customer experiences. Yum Brands, the parent company of beloved eateries like KFC, Pizza Hut, and Taco Bell, is at the forefront of this technological revolution.
With approximately 45% of sales now coming from digital channels, totaling around $30 billion, Yum Brands is doubling down on AI to drive further growth and efficiency. Joe Park, Yum's chief digital and technology officer, envisions an "AI-first mentality" permeating every aspect of restaurant operations, from customer interactions to kitchen management.
Imagine pulling up to a drive-thru and placing your order with a voice AI system instead of a human attendant. That's just one example of the AI-powered innovations being tested by Yum Brands. Additionally, the company is developing a groundbreaking "SuperApp" for employees, allowing them to effortlessly access information on menu preparation, shift scheduling, and ingredient procurement, all with the assistance of AI technology.
Despite concerns about AI potentially replacing human jobs, Yum Brands reassures that its workforce will remain essential. Instead of displacing employees, AI is seen as an opportunity to enhance their skills and elevate their experiences on the job.
For customers, the integration of AI means a more personalized dining experience. By leveraging unified customer data, AI systems can tailor promotions and predict preferences, creating a seamless and enjoyable interaction with the brand.
While there are understandable concerns about the safety and reliability of AI in food preparation, Yum Brands is committed to ensuring that proper precautions are taken. By prioritizing customer safety and satisfaction, the company aims to harness the full potential of AI while mitigating any risks.
As the world continues to embrace digital technologies, Yum Brands remains at the forefront of innovation in the fast-food industry. By leveraging AI to streamline operations and enhance customer experiences, the company is setting a new standard for quick-service restaurants everywhere.
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