Goa Tourism Teams Up with Ironman Organizers to Boost Sports Tourism

Goa Tourism Teams Up with Ironman Organizers to Boost Sports Tourism

By Nithyakala Neelakandan

Published on April 10, 2024

The Goa tourism department has partnered with Yoska, organizers of the IRONMAN 70.3 India race to enhance sports tourism. The strategic alliance, formalized through a memorandum of understanding signed by Goa Tourism director Suneel Anchipaka and IRONMAN 70.3 India deputy race director Neil D'silva, aims to position Goa as a premier destination for sports tourism.

Through this collaboration, the tourism department seeks to leverage Goa's natural beauty and vibrant energy to attract quality tourists from around the world. The partnership with Yoska brings valuable expertise and resources to develop and promote sporting events showcasing the best of what Goa has to offer.

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Since its inception in 2019, IRONMAN 70.3 India in Goa has drawn thousands of triathletes from India and 50 other countries to the coastal state over the past three editions. The upcoming 2024 race scheduled for October 27 is expected to continue this trend.

Deepak Raj, CEO of Yoska, expressed gratitude for the support from Goa Tourism, highlighting how Goa has evolved into an international sports tourism destination. He emphasized the state's suitability, sports infrastructure, accommodation options, and excellent airport access, making it an ideal location for the race.

This partnership signifies a significant step towards showcasing Goa's sporting allure to enthusiasts worldwide, unlocking its full potential as a sports tourism haven. As Goa ascends to the zenith of sports tourism destinations, it offers boundless adventure and exploration opportunities for travelers seeking unique experiences.

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Discover Unforgettable Emirati Experiences with ASM Tourism

Discover Unforgettable Emirati Experiences with ASM Tourism

By Nishang Narayan

Published on April 16, 2024

As we approach the fall and year-end travel season, there's no better time to showcase the UAE as a premier destination for your clients. Partner with ASM Tourism, your trusted Destination Management Company, to create remarkable Emirati experiences tailored just for them.

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Imagine your clients wandering through the vibrant souks of Dubai, indulging in exquisite dining in Abu Dhabi, or soaking in the serene beauty of the desert. With ASM Tourism, these personalized adventures are crafted to align with each client's unique preferences, ensuring every experience is truly unforgettable.

Why Choose ASM Tourism?

  • Unbeatable Pricing: We guarantee the best rates, allowing you to enjoy quality experiences without overspending.

  • Two Decades of Expertise: Benefit from our extensive local knowledge, ensuring your clients have unforgettable travel experiences.

  • Tailored Solutions: We offer custom programs designed for both groups and FITs, catering to diverse needs and interests.

  • Seamless Booking Experience: Our streamlined booking process makes planning easy from start to finish.

Our Services Include:

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  • Tailor-Made FIT Tours and Packages
  • Luxury VIP Travel Options
  • Memorable Celebrations
  • Group Adventures
  • Comprehensive MICE Services

Additional Offerings:

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  • Hotel Reservations & Accommodation
  • Transportation
  • Meet & Greet Services
  • Hassle-Free Travel Arrangements
  • Curated Tours & Packages
  • Visa Assistance
  • Dedicated Expertise

Unlock the potential for unparalleled Emirati adventures for your clients with ASM Tourism. Let us help you create lasting memories that they will cherish forever!

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Cricket Legend Mahendra Singh Dhoni Stars in Cleartrip's New Ad Unveiling Lucrative 'ClearChoice' Offers for Summer Travel

By Nishang Narayan

Published on April 9, 2024

Cleartrip, a leading online travel agency, has unveiled its latest advertisement featuring cricketing legend Mahendra Singh Dhoni as their new brand ambassador. In the advertisement, Dhoni, also known as Captain Cool, portrays three distinct personas – a pilot, a darbaan (doorkeeper), and a traveller – to convey Cleartrip's message of offering lucrative offers and unmatched flexibility for summer travel under the brand's tagline, 'ClearChoice'.

The strategic move to feature Dhoni in the ad comes just in time for the upcoming summer travel rush, targeting a fresh audience segment and aiming to expand Cleartrip's market reach. By showcasing relatable scenarios familiar to every traveller, Cleartrip introduces viewers to its unique value proposition, promising stress-free and flexible booking experiences.

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A distinctive aspect of the campaign is Cleartrip's unconventional claim that new customers are fortunate if they haven't yet booked with them. This bold stance reflects Cleartrip's disruptive marketing approach and aims to intrigue potential customers.

The advertisement also unveils a range of exciting offers for summer travel, including discounts on domestic and international flights, as well as hotel bookings. Additionally, Cleartrip promises industry-low rates for rescheduling and cancelling flights, addressing common pain points for travellers.

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Mahendra Singh Dhoni, expressing his excitement about partnering with Cleartrip, highlighted the brand's commitment to transparency and simplicity in travel booking. Prahlad Krishnamurthi, Chief Business Officer at Cleartrip, emphasised Dhoni's universal appeal and his embodiment of Cleartrip's ethos of straightforwardness and transparency.

Cleartrip's latest campaign, featuring Mahendra Singh Dhoni, reinforces the brand's position as the preferred choice for individuals seeking a smooth, unforgettable, and purposeful travel experience. With lucrative offers and a focus on transparency, Cleartrip aims to make travel accessible and enjoyable for all travellers across the country.

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Gujarat Government Allocates INR 200 Crore for Special Tourism Zones Development

Gujarat Government Allocates INR 200 Crore for Special Tourism Zones Development

By Nishang Narayan

Published on April 9, 2024

The Gujarat government has taken a significant step towards bolstering its tourism infrastructure by allocating INR 200 crore for the development of special tourism zones (STZs) across the state. This substantial investment underscores the state's commitment to fostering tourism growth and attracting global players to its vibrant destinations.

Officials from the state government revealed that the earmarked funds will be utilised to develop both greenfield and brownfield projects as part of the STZ initiative. The focus is on creating integrated tourism hubs that offer unique experiences and amenities to visitors while promoting sustainable tourism practices.

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Key sites identified for STZ development include Dholavira, Shivrajpur, Sir Creek, and border areas of Banaskantha. While Dholavira, Shivrajpur, and certain areas of Banaskantha will be developed as brownfield STZs, the Sir Creek region is earmarked for a greenfield project. These locations hold immense potential to attract tourists with their cultural, historical, and natural attractions.

The Gujarat tourism department plans to leverage the comprehensive policy framework provided by the Union government for special tourism projects. Under this framework, states receive substantial funding support, with INR 300 crore allocated for greenfield STZs and INR 100 crore for brownfield STZs in the initial phase. Additional funding is contingent upon meeting pre-defined performance parameters, providing a significant boost to tourism infrastructure development.

The STZ initiative aims to create new benchmarks for tourism infrastructure, products, and experiences, aligning with the government of India's vision to position India as a premier tourism destination globally. By offering world-class amenities and experiences, Gujarat seeks to attract international tourists while providing sustainable livelihood opportunities to local communities.

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The development of STZs is guided by stringent guidelines laid down by the Union government, emphasising the need for unique identity, comprehensive master planning, sustainability, and integrated development. The focus is on enhancing the overall tourism experience and driving economic growth in the region.

In conclusion, the Gujarat government's allocation of INR 200 crore for STZ development underscores its commitment to transforming the state into a tourism powerhouse. With strategic investments and partnerships, Gujarat aims to unlock the full potential of its tourism assets and emerge as a leading destination on the global tourism map.

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