PAR Punchh Teams Up with Attentive to Revolutionise SMS Marketing for Restaurant Loyalty

PAR Punchh Teams Up with Attentive to Revolutionise SMS Marketing for Restaurant Loyalty

By Nishang Narayan

Published on April 6, 2024

PAR Technology, Inc. (PAR), a global leader in restaurant technology solutions, has announced a groundbreaking partnership between PAR Punchh® and Attentive, a leading AI marketing platform specialising in SMS marketing for renowned brands. This collaboration aims to enhance PAR Punchh's loyalty and offer solutions by integrating advanced SMS marketing capabilities, empowering restaurants to cultivate stronger customer relationships and drive business growth.

The integration of Attentive's SMS marketing platform with PAR Punchh offers restaurants an array of enhanced tools for customer acquisition and communication. Leveraging the power of SMS, which boasts a staggering 98% open rate, restaurants can now seamlessly engage with both loyalty members and non-members, encouraging new sign-ups and actions.

Savneet Singh, CEO of PAR Technology, emphasised the significance of this partnership in enhancing customer engagement and fostering brand loyalty in the competitive restaurant industry. He stated, "Partnering with Attentive equips our customers with more robust tools to engage guests through timely, relevant messaging. SMS engagement is critical for growing loyal customers and repeat visits in today’s restaurant industry. With Attentive, we can help brands create seamless omnichannel relationships with customers, fostering loyalty across digital interactions and real-world visits.”

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Angelique Kamara, VP of Partnerships at Attentive, highlighted the value of personalised and visual text messaging in driving customer engagement and loyalty. She commented, "This partnership with PAR Punchh helps our joint brands unlock the full potential of SMS marketing, further strengthening brand loyalty and increasing revenue. By offering restaurants a convenient way to engage with customers through personalised and visual text messaging, we empower them to meet customers where they are in their omnichannel journey.”

Kim Collura, VP of Marketing at Jason’s Deli, shared her positive experience with the seamless integration between Attentive and Punchh, citing significant uplift in SMS subscriber growth and customer engagement. She remarked, “With targeted messaging and personalised rewards, we’ve seen a tangible increase in repeat visits and higher average spend per customer. This partnership has truly elevated our marketing efforts, allowing us to connect with our audience on a deeper level and drive sustainable growth.”

As the only restaurant loyalty and SMS platform integration of its kind, this partnership between PAR Punchh and Attentive marks a significant milestone in advancing SMS marketing capabilities for restaurant loyalty programs, reinforcing PAR Punchh's commitment to innovation and customer-centric solutions.

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Ramada by Wyndham Hotel in Ahmedabad Optimizes Revenue and Efficiency with STAAH

Ramada by Wyndham Hotel in Ahmedabad Optimizes Revenue and Efficiency with STAAH

By Nishang Narayan

Published on April 9, 2024

Ramada by Wyndham Hotel in Ahmedabad has successfully overcome manual management challenges and significantly boosted revenue and efficiency with the implementation of STAAH's hospitality technology solutions.

The hotel, ideally located in Ahmedabad's corporate hub and frequented by both business and leisure travellers, was facing issues such as manual rate and inventory management, unintentional errors in bookings, revenue loss due to delayed rate updates, and overbookings. These challenges were resulting in high costs and suboptimal guest experiences for the Ramada by Wyndham group.

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Atul Budhraja, Vice President of Ramada by Wyndham, highlighted the transformative impact of STAAH's suite of solutions on the hotel's operations. By automating manual processes and integrating advanced yield optimization features, STAAH has enabled the hotel to save several hours per week on rate and inventory management. The mobile app provided by STAAH allows for real-time management of inventory and rates, ensuring seamless operations even on the go.

STAAH's distribution suite, including Swiftbook and Max Channel Manager, has empowered the hotel to drive commission-free direct bookings through its website while effectively managing inventories across various booking channels. Additionally, tools like ReviewMinder have helped the hotel enhance its online reputation and attract more business.

The yield-optimization features offered by STAAH, driven by dynamic pricing and market insights, have revolutionised revenue management for Ramada by Wyndham. The hotel staff can now make informed decisions based on market conditions and demand, efficiently adjusting rates and maximising revenue.

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Shoaib Ali, National Sales Head India at STAAH, expressed pride in the partnership with Ramada by Wyndham Ahmedabad and emphasised STAAH's commitment to overcoming manual management challenges, driving revenue growth, and enhancing guest experiences through innovative hospitality technology solutions.

The successful collaboration between Ramada by Wyndham Ahmedabad and STAAH underscores the importance of leveraging advanced technology to optimise operations, drive revenue, and deliver exceptional guest experiences in the hospitality industry.

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Analysis: 91% of Diners Prioritise Reviews and Ratings in Dining Decisions

Analysis: 91% of Diners Prioritise Reviews and Ratings in Dining Decisions

By Nishang Narayan

Published on April 9, 2024

A recent study by RightResponse AI unveils the significant impact of reviews and ratings on diners' dining decisions, with 91% of respondents acknowledging their reliance on these factors. The research underscores the importance of recent reviews, with nearly two-thirds of diners focusing on reviews less than one month old, signalling a preference for up-to-date information.

RightResponse AI, a leading provider of AI-powered review management solutions, has released a comprehensive report titled "We Digested Over 100,000 Restaurant Reviews, And This Is What We Learned." This analysis delves into customer sentiment and behaviour, leveraging advanced sentiment analysis capabilities to extract valuable insights for the restaurant industry.

Through an examination of over 257,000 phrases from restaurant reviews, RightResponse AI identified notable trends affecting the industry. Key findings include the increasing length of reviews across all star ratings and a significant rise in response rates, particularly in chain restaurants, where response rates approach 60%.

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Interestingly, the research reveals a disparity in customer satisfaction between chain restaurants and single-location establishments. Despite similar star ratings, chain restaurants exhibit a lower percentage of positive mentions, highlighting potential areas for improvement in customer experience.

In parallel with this analysis, RightResponse AI conducted the 2024 Restaurant Diner Survey Insights, exploring diners' online search behaviours, review habits, and expectations regarding review responses. Notable insights from the survey include the influence of personalised and informative review responses on dining decisions, with 78% of potential patrons considering such responses influential.

George Swetlitz, co-founder of RightResponse AI, emphasises the significance of these findings in shaping restaurant success. He states, "Understanding and engaging with customer feedback in a personalised and informative manner is crucial for restaurant establishments of all sizes. RightResponse AI is committed to democratising access to advanced AI tools that enable businesses to enhance customer satisfaction, improve Google Map rankings, and attract new customers."

In addition to its research efforts, RightResponse AI has introduced a Free AI Review Response Generator, empowering users to add informative content to AI-generated review responses. This innovative tool, coupled with the option to upgrade to RightResponse AI's Intelligent Review Responder, provides businesses with scalable solutions to manage and respond to reviews effectively.

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Yum Brands Embraces AI Revolutionizing Fast Food

Yum Brands Embraces AI Revolutionizing Fast Food

By Nithyakala Neelakandan

Published on April 7, 2024

In today's fast-paced world, your favorite fast-food chains are embracing the power of artificial intelligence (AI) to enhance operations and customer experiences. Yum Brands, the parent company of beloved eateries like KFC, Pizza Hut, and Taco Bell, is at the forefront of this technological revolution.

With approximately 45% of sales now coming from digital channels, totaling around $30 billion, Yum Brands is doubling down on AI to drive further growth and efficiency. Joe Park, Yum's chief digital and technology officer, envisions an "AI-first mentality" permeating every aspect of restaurant operations, from customer interactions to kitchen management.

Imagine pulling up to a drive-thru and placing your order with a voice AI system instead of a human attendant. That's just one example of the AI-powered innovations being tested by Yum Brands. Additionally, the company is developing a groundbreaking "SuperApp" for employees, allowing them to effortlessly access information on menu preparation, shift scheduling, and ingredient procurement, all with the assistance of AI technology.

Despite concerns about AI potentially replacing human jobs, Yum Brands reassures that its workforce will remain essential. Instead of displacing employees, AI is seen as an opportunity to enhance their skills and elevate their experiences on the job.

For customers, the integration of AI means a more personalized dining experience. By leveraging unified customer data, AI systems can tailor promotions and predict preferences, creating a seamless and enjoyable interaction with the brand.

While there are understandable concerns about the safety and reliability of AI in food preparation, Yum Brands is committed to ensuring that proper precautions are taken. By prioritizing customer safety and satisfaction, the company aims to harness the full potential of AI while mitigating any risks.

As the world continues to embrace digital technologies, Yum Brands remains at the forefront of innovation in the fast-food industry. By leveraging AI to streamline operations and enhance customer experiences, the company is setting a new standard for quick-service restaurants everywhere.

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