Saif Ali Khan Joins Behrouz Biryani as Brand Ambassador for Nawabi Handi Dum Biryani Range

By Nishang Narayan

Published on April 5, 2024

Rebel Foods, the parent company of Behrouz Biryani, has unveiled Bollywood actor Saif Ali Khan as the brand ambassador for its latest offering, the Nawabi Handi Dum Biryani range. This collaboration between Behrouz Biryani and Saif Ali Khan aims to bring together the essence of royal culinary traditions and modern craftsmanship, offering customers an unparalleled biryani experience.

The partnership signifies more than just a celebrity endorsement; it represents a co-creation effort to deliver a premium royal biryani experience to customers. Nishant Kedia, Chief Marketing Officer- India, Rebel Foods, emphasised that the collaboration reflects shared values, legacy, and a commitment to culinary excellence. The Nawabi Handi Dum Biryani range symbolises Behrouz Biryani's dedication to craftsmanship and rich culinary tradition, resonating with Saif Ali Khan's roles known for depth and authenticity.

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Saif Ali Khan expressed his enthusiasm for the collaboration, describing it as a delightful experience to embark on this journey with Behrouz Biryani. He emphasised the importance of intertwining royal culinary traditions with modern craftsmanship, reviving a legacy, and presenting it with elegance. The Nawabi Handi Dum Biryani promises to offer customers a dining experience reminiscent of a royal feast, packaged in a premium metal handi with accompaniments including Raita, Salan, and Gulab Jamun.

Behrouz Biryani, established seven years ago, has consistently set the gold standard for premium biryani. The Nawabi Handi Dum Biryani range is now available in Tier 1 cities across North, South, East, and West markets, promising customers an exquisite blend of tradition and innovation in every serving.

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Celebrate Eid-ul-Fitr with a Flavorful Feast at Anise, Taj Coromandel

Celebrate Eid-ul-Fitr with a Flavorful Feast at Anise, Taj Coromandel

By Nithyakala Neelakandan

Published on April 10, 2024

Eid-ul-Fitr, the festival marking the end of Ramadan, is a time of joy and unity for families and communities. At Anise, the renowned all-day dining restaurant at Taj Coromandel, guests are invited to indulge in the rich aromas and vibrant flavors that define this auspicious occasion.

From classic Mezze delights like Hummus and Muhammara to heartwarming specialties such as Hyderabadi Haleem and Galouti Kebab, each dish at Anise pays tribute to the traditions and flavors of Eid-ul-Fitr.

Guests can savor a variety of dishes including Murgh Tangdi Kebab, Moroccan Prawns, and Sear Fish Rawa Fry, alongside vegetarian options like Paneer Pasanda and Louki Mussallam. For a truly indulgent experience, don't miss out on signature dishes like Qasr e Pukhtan, Dum ka Murg, and Avadhi Gosht.

Complete your feast with a selection of Eid-ul-Fitr sweets including stuffed dates, Baklava, Sheer Kurma, and Double Ka Meetha, accompanied by refreshing beverages like Rose Milk and Khas Sherbet.

Join Anise at Taj Coromandel on April 11 for a memorable dinner experience priced at INR 3000, inclusive of all offerings. For more information and reservations, please call 044 6600 2827 or 78248 62311.

Celebrate Eid-ul-Fitr with your loved ones at Anise, Taj Coromandel, and create cherished memories as you savor the spirit of tradition and flavor.

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MNewj

MNewj

By Author

Published on April 10, 2024

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Don Julio 1942 Tequila Makes Vibrant Entrance into Indian Market

Don Julio 1942 Tequila Makes Vibrant Entrance into Indian Market

By Nithyakala Neelakandan

Published on April 9, 2024

Diageo, a prominent player in the beverage industry, introduces Don Julio 1942 Tequila to India, marking a significant milestone in the country's spirits landscape. This premium tequila brand, celebrated by Hollywood and Bollywood elites alike, captures attention with its recent spotlight at the Oscars. With an aim to cater to the discerning Indian market, Diageo underscores its commitment to growth and innovation through this launch.

Prathmesh Mishra, Chief Commercial Officer of DIAGEO India, expresses excitement about bringing Don Julio 1942 to India, highlighting its status as a symbol of luxury and sophistication globally. Crafted in homage to the legacy of tequila-making, this exquisite spirit promises to redefine India's drinking experience, appealing to aficionados and trendsetters alike.

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Renowned for its meticulous craftsmanship, Don Julio 1942 Tequila stands out for its exceptional quality and distinctive flavor profile. Each bottle is a testament to tradition, crafted from hand-selected Blue Weber Agave plants grown in Mexico's Jalisco highlands. The slow roasting process in traditional ovens and aging in American oak barrels for over two years ensure a rich, complex taste with notes of caramel, vanilla, and warm oak.

The legacy of Don Julio traces back to 1942, rooted in a commitment to excellence passed down through generations. Originally crafted to commemorate the distillery's 60th anniversary, Don Julio 1942 Tequila has earned global acclaim for its unparalleled craftsmanship and unforgettable flavor. Now available in select locations across India, it offers consumers a chance to indulge in its extraordinary allure firsthand.

Whether enjoyed neat, over ice, or in decadent cocktails, Don Julio 1942 Tequila promises a sensory journey like no other. As it makes its mark in India, it joins the ranks of esteemed global destinations synonymous with luxury and celebration.

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The launch of Don Julio 1942 Tequila at Mumbai's Chhatrapati Shivaji Maharaj International Airport marks a pivotal moment in the brand's journey, inviting travelers to experience its unmatched quality and heritage firsthand. Through exclusive tasting animations and live DJ performances, Mumbai Travel Retail aims to elevate the spirits experience for discerning consumers, aligning seamlessly with Don Julio's legacy of excellence.

With India poised to become a key market in the global travel retail landscape, the introduction of Don Julio 1942 Tequila reflects Diageo's strategic vision and commitment to meeting evolving consumer preferences. As the brand continues to captivate audiences worldwide, its arrival in India heralds a new era of luxury and indulgence in the spirits market.

Crafted with passion and precision, Don Julio 1942 Tequila embodies the essence of celebration, inviting consumers to savor life's special moments with sophistication and style. As it makes its spirited debut in India, it sets the stage for unforgettable experiences and memorable occasions, ensuring that every sip is a toast to excellence and refinement.

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