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The Goa tourism department has partnered with Yoska, organizers of the IRONMAN 70.3 India race to enhance sports tourism. The strategic alliance, formalized through a memorandum of understanding signed by Goa Tourism director Suneel Anchipaka and IRONMAN 70.3 India deputy race director Neil D'silva, aims to position Goa as a premier destination for sports tourism.

Through this collaboration, the tourism department seeks to leverage Goa's natural beauty and vibrant energy to attract quality tourists from around the world. The partnership with Yoska brings valuable expertise and resources to develop and promote sporting events showcasing the best of what Goa has to offer.

Since its inception in 2019, IRONMAN 70.3 India in Goa has drawn thousands of triathletes from India and 50 other countries to the coastal state over the past three editions. The upcoming 2024 race scheduled for October 27 is expected to continue this trend.

Deepak Raj, CEO of Yoska, expressed gratitude for the support from Goa Tourism, highlighting how Goa has evolved into an international sports tourism destination. He emphasized the state's suitability, sports infrastructure, accommodation options, and excellent airport access, making it an ideal location for the race.

This partnership signifies a significant step towards showcasing Goa's sporting allure to enthusiasts worldwide, unlocking its full potential as a sports tourism haven. As Goa ascends to the zenith of sports tourism destinations, it offers boundless adventure and exploration opportunities for travelers seeking unique experiences.

Cleartrip, a leading online travel agency, has unveiled its latest advertisement featuring cricketing legend Mahendra Singh Dhoni as their new brand ambassador. In the advertisement, Dhoni, also known as Captain Cool, portrays three distinct personas – a pilot, a darbaan (doorkeeper), and a traveller – to convey Cleartrip's message of offering lucrative offers and unmatched flexibility for summer travel under the brand's tagline, 'ClearChoice'.

The strategic move to feature Dhoni in the ad comes just in time for the upcoming summer travel rush, targeting a fresh audience segment and aiming to expand Cleartrip's market reach. By showcasing relatable scenarios familiar to every traveller, Cleartrip introduces viewers to its unique value proposition, promising stress-free and flexible booking experiences.

A distinctive aspect of the campaign is Cleartrip's unconventional claim that new customers are fortunate if they haven't yet booked with them. This bold stance reflects Cleartrip's disruptive marketing approach and aims to intrigue potential customers.

The advertisement also unveils a range of exciting offers for summer travel, including discounts on domestic and international flights, as well as hotel bookings. Additionally, Cleartrip promises industry-low rates for rescheduling and cancelling flights, addressing common pain points for travellers.

Mahendra Singh Dhoni, expressing his excitement about partnering with Cleartrip, highlighted the brand's commitment to transparency and simplicity in travel booking. Prahlad Krishnamurthi, Chief Business Officer at Cleartrip, emphasised Dhoni's universal appeal and his embodiment of Cleartrip's ethos of straightforwardness and transparency.

Cleartrip's latest campaign, featuring Mahendra Singh Dhoni, reinforces the brand's position as the preferred choice for individuals seeking a smooth, unforgettable, and purposeful travel experience. With lucrative offers and a focus on transparency, Cleartrip aims to make travel accessible and enjoyable for all travellers across the country.